The computer business is very competitive. With razor thin profit margins, we could easily operate at a loss, which would quickly put us out of business. Most often, the controlling decision for our potential customer is price; but what about VALUE?

My father, Ernest Zink, grew up during the depression and virtually beat the work ethic into me! I can still hear him say, "When your customer buys something from you, always give them more than they bargained for!" Great advice, but rare in practice today.

Sam Zink, President

Several years ago, I was talking with my dad about getting out of the computer business. He said, "Wait a minute, I pay a little more for gas than you do." I asked why he would do that, and what that had to do with our discussion? He replied, "Because I want someone to check my oil and wash my windows when I get gas. They don’t need as many customers to stay in business as the people that sell gas cheaply." Then I understood exactly what he was talking about. Wise man, that father of mine.

If you understand VALUE and would like to get more than you bargained for, we would love to develop a long lasting relationship!